Client

MORTON MOBILE

Year

2019

In partnership with a team of the world’s leading dance music festival producers, Shaq’s Fun House blended both carnival and festival elements bringing forth a collection of the world’s best DJs, theatrical performers and wild carnival attractions. The event brought two stages, one featuring the epic lineup of DJs and the other featuring a “Fantasy Cabaret Show” of unique carnival performers.

Shaq’s Fun House attracted some of the biggest names in sports including Rob Gronkowski, Von Miller, Carlos Dunlap, Duke Johnson and Mark Ingram, as well as notables like Shark Tank’s Daymond John and fashion designer Alexander Wang. The athletes truly got into the Fun House spirit as Gronkowski, one of the best offensive players in football, and Von Miller, one of the best defensive players in football, started a dance off, which Shaq joined, causing the crowd to go wild.

Alchemy helped take the event to the next level by creating a moment that would live on forever in the media when they orchestrated the Shaq and Rob Gronkowski dancing moment on stage.

Haig Club Relaunch

THE OUTCOME

1. Alchemy secured notable attendees including Rob Gronkowski, Daymond John, DJ Irie and more to attend the event.

2. Alchemy secured nearly 1 billion impressions including outlets such as Good Morning America, ESPN, TMZ, NY Post Page Six (print, online and broadcast), Billboard Magazine, AP, Men’s Journal, Vanity Fair and more.

3. Alchemy helped grow the Shaq’s Fun House social media following from 1,000 to 5,000 in a 1 week period.

4. Alchemy created the Shaq and Rob Gronkowski on stage “moment” that went viral and became the most notable story from Miami Music week.